Build a landing page and get more traffic to your site
- Easy steps to more leads and conversions
- Great landing page designs, content and photo library
- Domain, SSL and email included
What makes the perfect landing page?
The aim of a landing page is to encourage users to complete an action and to generate leads. In order for this to work, it has to look engaging, provide value-added content and have an intuitive layout through:
- Mobile-friendliness – the page has to look good on any device
- A social share button – this helps make your site more visible on social media
- Web design – successful landing pages are attractive and user-friendly
- Tracking tool – so you can enhance the site’s performance
- Call to action – integrate a button and/or contact form to animate visitors
- Email marketing software – automatic lead capture makes work processes easier
- A/B testing – compare different website versions to build the best possible landing page
Build a successful landing page in 6 steps
1
Write an attention-grabbing headline
The headline is the first thing users will see when they click on your landing page. The more compelling it is, the more likely visitors are to read on.
2
Use images for optimal design
Photos and images can make all the difference to your landing page and are a great way to optimise it. They add value to the content and often express more than plain text can.
3
Emphasise unique selling points
Stand out from the competition and convince visitors that they should choose you over other businesses. You can do this by highlighting your unique selling points (USPs).
4
Incorporate positive customer reviews
Adding ratings and reviews to your landing page is the best way to show customer satisfaction and convince visitors that you’re the right company for them.
5
Only include meaningful content
Keep your texts short but sweet. As long as all the important information is included, that’s all that matters. Long blocks of text will only discourage the reader.
6
Animate visitors with a call to action
An eye-catching button with a short CTA will encourage visitors to complete an action, like buying a product or entering their data.
How to choose the right website design
When you build your landing page, the design should match your company’s aesthetic and your taste. For inspiration, check out our landing page templates that can easily be tailored to meet your needs.
We also offer a Favicon Generator and a Logo Generator so you can increase the recognition value of your website.
Stuck for a company name? Our Business Name Generator is just what you need to find the perfect name. Then check if the matching domain name is still available and snap it up!
