Start a blog the easy way
- Choose the right software
- Plan your blog with our checklist
- Share your ideas with the world
What features do I need to create a blog?
There's a lot of blog software out there – make sure it covers all of these points.
- Simple editing: Blog software is designed so you can start a blogging website and publish your content easily. It should have an intuitive editor to help you to format your texts and images, even if you don't have any tech or design experience.
- Customisable designs: Choose a platform with a wide range of design templates so you can pick one that matches your brand or topic. Using a pre-built template speeds up setup, and leaves you free to focus on your content.
- Structure: You'll be writing numerous blog posts, so you need to make sure they're well organised. Good blog software will display your posts clearly so you – and your followers – can always find them again.
- Easy navigation: Visitors should be able to find their way around your blogging website easily, otherwise they’ll give up and leave.
- Search engine optimisation: It's obvious – when you create a blog, you also want people to read it. Make sure you choose a blogging platform with integrated SEO so people can find your posts.
How to start a blog
Planning is key – start off organised and you'll be set for success.
1
Think of a catchy name
Your blog is part of your brand, so take the time you need to create a unique, memorable name. Finding a great name will also make it easy for readers to find you.
2
Get the design right
Think about your blog’s content when deciding on the design and make sure the structure is easy to understand and navigate. This is where the pre-made templates come in handy. They can be tailored to your blog’s needs.
3
Collect ideas for content
Put together a list of topics you’d like to cover on your blog. This will help you start to fill up your blog with interesting content and plan where you want to take it further down the line.
4
Write your first blog post
Don’t neglect the formatting of your blog. Once you've published your first blog post, it makes sense to follow the same format for future blog posts so that you blog is consistent.
5
Create categories
Assign a category to each post and then select meaningful tags that describe each post. These will help you find particular blog posts later on.
6
Share your content
To get as many people as possible to visit your blog, it makes sense to share links to it wherever you can. Social media and forums are great places to do this. Working together with other bloggers is also an option.
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